Posts Tagged ‘Football Interviews’

England’s finest export?

soccerlens logo Englands finest export?

Who is the most successful English player currently playing abroad based on trophies won?

Most people would undoubtably plump for Mr Beckham at this point but they would be wrong.  Leytonstone’s finest has only won the La Liga title since leaving Manchester United despite the glory that always surrounds him.

The Answer is Kenneth Steven Pavey.  Who you may say, but I can assure you that Kenny is a true living and breathing legend in his surroundings and will be plying his trade in the Champions League come August time – yes a real Englishman in the Champions League (take note Arsenal!) when AIK Solna, Sweden’s double winners in 2008 take their place amongst Europe’s elite.

So how did Pavey come to be plying his trade in a land best known for IKEA, Volvo and long, long summer nights. Pavey made his debut at his local club Affenley FC in South East London before moving to his boyhood favourite club Millwall FC as a schoolboy. Unfortunately the dream of playing for the Lions didn’t come through and so he moved down the A2 to Rymans League club Sittingbourne where he made his debut in one of the most progressive non-league clubs around.  

So progressive that he almost found himself on his way to Aston Villa where he seemed to have impressed when on trial in 1998 but the clubs could not agree on a fee and just a few seasons later he was catapulted into the world of Swedish second division football.

Since that bold move he has integrated himself into the Swedish way of life, learning the language and throwing himself into his passion – football. He has won plaudits in and around the game for his attitude and his drive which last season saw him win the ultimate honour of a League and Cup winners medal.

We caught up with Kenny just after he had seen his beloved Millwall beat Huddersfield Town to take their place at Wembley in the Play Off Final.

I have to say that prior to my trip to AIK in April I had not come across your name in footballing circles, yet you are an almost household name out in Sweden. Does it annoy you in a way that your talents are not appreciated back in England?

In some ways it does because I have achieved quite alot in my time out here. I have always wanted to play at a high standard in English football unfortunately that oppurtunity has not arisen yet. I feel like I am living a double life as when I am back home in England as no one knows who I am but here in Sweden it is completely the opposite.

Based on the lack of English players playing for European sides now, I reckon you must be playing at the highest level of any “ex-pats” – does that give you some satisfaction?

Absolutely, there are not many English players that have gone abroad and have had much success. I have to be proud with my achievements so far.

Last month when we saw you against Halmstads, you slotted in at full back with ease. With the current dearth of decent English players in that position do you fancy your chances of a call up for England one day?

Hahaha I am not expecting a call from Fabio Capello – in fact I doubt if he even knows who I am! I think my England days have past a long time ago but I must say like every Englishman, to represent my country would be a great honor.

How did the move to Sweden originally come about?

Basically I was close to signing for Aston Villa after I did well in a couple of trial games but the deal that fell through. However, the guy that scouted me for Villa also had a contact in Sweden called David Wilson who was playing in Sweden but also also working for Aston Villa.

I was supposed to go on a week’s trial to Ljungskile but they wanted me to stay for a month as that was the longest time they could keep me as I was still under contract with Sittingbourne. After the month I came back to Kent, saw out my contract and then headed back over to Sweden – the rest you can say, is history.

What went wrong in the prospective transfer to Aston Villa?

Basically the way I heard it was that the two clubs could not agree terms. I had gone to Villa for a week’s trial and things could not have gone better. I played a full match against Coventry City reserves where I scored in a 2-1 defeat and everything looked good until few days later when I looked at the local paper, the Kent Gazette, where the headline read ‘Villa dream falls through for Pavey’.

It was the first time I heard about the deal falling through and this was not a very nice way to find out. I took it quite hard, but I am big enough to know that these things happen in life and I had to just dust myself down and carry on trying.

You played at Sittingbourne during their “glory years”, was there a feeling the club could go further at the time?

It was a bit of a crazy club to be at, at that time. It had an amazing stadium, a YTS programme and had alot of ex-pros playing and involved in the club. They were good times but unfortunatley the business side of things went wrong and they couldn’t keep or pay the players. Consequently we lost the stadium and the club has never really hit them heights again, but the club had potential and its a shame it didn’t live up to its expectations.

Millwall have had a very good season themselves in what is arguably the toughest ever League One. How do you think they will fair next season? Did you manage to get to any games at the New Den during the Swedish close season?

I had a great feeling about this year in the summer and as the year has progress it has turned out into a fantastic season and everyone is very proud of the team. I was invited down by the club with my family for the match against Wallsall in millwall good luck letter pavey Englands finest export?December and did some interviews and went on the pitch which was a great moment for me as a Millwall fan.

The club also sent me a good luck letter before the vital last match of the season against IFK in October which was very special and underlines their caring family nature. I feel that if we can keep certain players and stengthen the team in some areas we are more than capable of mixing it with the best in the Championship. This is our year!!  ”Come on ‘wall” .

We’ve recently researched an article about the AIK fan groups. How much of an eye opener was it to see them in full flow in a Stockholm derby game?

For me it was one of the best football experience of my life, my first derby match was a crowd of just under 35,000. Its normally night games and the fans make it an amazing experience with Tifos, fireworks and flags. We won 3-1 that night which made the experience even more special. Family and friends that have been over say they have never seen anything like it, it makes me very proud of the fans we have here.

The fan groups I have spoken to speak very highly of you. Why do you think they have taken to your style so much?

I am not too sure really. I have always appreciated the fans here and they have always been great to me. I chip in with the odd goal and assists but I think it is my attitude on the pitch that makes them like me.

Did you manage to get back to England for the Lions Play Off Final at Wembley?

Unfortunately not. It was the only week off we had all summer so I had arranged to take the family away on hoilday to Rhodes. As you can imagine I was gutted! I tried to swing the Mrs around to the benefits of a weekend in Bermondsey but she was having none of it as we havent been away for two years so I was hoping for an ash cloud over Greece haha!

No team from Sweden has been able to “dominate” domestic football for over a decade. Do you think AIK are positioned to start on something special?

Our success last year was amazing. It was the first time AIK have ever won the double and then we went on to win the Super Cup which made it a very unique triple beating IFK on all three occasions. Unfortunately sometimes with success teams break up, players move on, so our team has been reshuffled. If we could have kept all our players we would have dominated this season I think, as well as bringing in some of our youth and some players from outside.

So far it has not looked like the success of last year will be repeated this year, but we still have a long way to go and of course an European Adventure to look forward to.

Was the success of the team last season a surprise?  It has been a few seasons that a team has won the double. Was it more satisfying to beat IFK twice in a week to get the double?

No one had us down at the beginning of the season to challenge for the title. We are always up there or there abouts, but to win the league the way we did will go down in history. It was a very exiting year for Swedish football. We had to go Gothenburg on the last game of the season and get a draw. They had not lost at home all year and a win for them would have won them the league. We went one down before half time but managed to turn it around and win 2-1 to win the league.

A week later we played them again in the Swedish Cup final where we won 2-0. For me just winning the double was amazing, beating Gothenburg just made it even more special because how close we both were all season.

What did you think about your “award” last season?

Are you talking about the award from the fans for voting me the best right midfielder in ten years or the award from Sweden’s version of Sky Sports “Canal +”, where they asked all the players in the league who they thought was the dirtiest player. Haha!

I feel I play hard but fair, and some people don’t like it, but it was more for my aggressive style than for the amount of cards I received. It didn’t bother me really – just made things even harder with the refs out here!

How intrusive are the media in Stockholm? Can you go and enjoy a beer without any problems?

AIK are the biggest team in Sweden so there is alot of media attention on us but its mainly the football side of things and not your personal life like in England. When we go out you get people coming up to you and stuff but it’s all in good nature and it’s normally just to say hi or have a picture.

As someone who lives most of the week in Copenhagen, and works for an English company where everyone speaks English. Is it the same at the training ground? Så hur bra är din Svenska?

Its a mixture of languages but the main language is Swedish although we have a few Brazilians so a translater is needed. My Swedish is pretty good now and feel confident in doing most interviews in Swedish. The Swedish people here speak great English so it’s easy to speak English with them, plus they seem to like it, but I try and speak as much as I can depending in the environment.

I found the hardest thing to get used to is the bikes (and the ridiculous price of beer). What things have you found difficult to adjust to?

The most difficult thing was living on my own in the beginning – I  was 18 and I’d never lived on my own before and starting in a foreign country in a small town was tough. I now live in Stockholm and I have pretty much everything here although a pie and mash shop and a KFC would be more than welcome!

What has been your highlight in playing in Sweden so far?

I won the Division 2 (Superetten) twice with my previous club Ljungskile, but obviously winning the triple with AIK has to be the biggest highlight in my career, let alone in my time in Sweden. I scored the winning goal in the last game of the season to win the league for Ljungskile which will stay in my memory for a long time, but last year I scored an important goal for AIK in a derby match which we needed to win where I had been on the pitch for less than two minutes after coming on as sub and with the scores level.

I scored with my second touch and I went mad, jumping up at the fence to our fans – I cut my hand on the spikes which further endeared me to them. The celebration caused a bit of controversy as it was discussed on Good Morning TV where I was accused by a pundit of provoking opposing fans which was a load of rubbish!

What is your favourite area of Stockholm?

Gamla Stan – a lovely old town with alot of history and character and English and Irish pubs.

Just how cold does it get when you have to play away in places like Sundsvall in the Autumn?

I have played in some really cold temperatures but the game is normally indoors, although the cold doesnt really bother me that much but the long three month pre season in the Winter can be tough.

A night out in Faversham or one in Ljungskile?

There are not many places to go out in Ljungskile so I’d have to say Faversham.

Come on then – ideal Champions League group draw next season (assuming you make it through the qualifying) – as a Millwall fan there must be part of you wants to play Chelsea?

Last time AIK got to the Group Stages they had Arsenal, Fiorentina and Barcelona and played the Gooners at Wembley.   Change Arsenal with Chelsea and that would do me just fine!


So there we have it – an insider’s view of England’s finest current footballing export and a jolly decent chap to boot. If you fancy watching Kenny in action then get yourself over to Stockholm, jump on the T-Bana and head North a few stops to Solna and watch a game at the Rasunda, the national stadium. I am sure he will even buy you a pint!

We will check back in with Kenny later in the season to see how the second half has gone.

England’s finest export?” was originally published at Soccerlens.com – Football News.



Ian Blanchard: “We need to be open to anything that assists the match officials in getting those big, crucial decisions right.”

acmilan Ian Blanchard: We need to be open to anything that assists the match officials in getting those big, crucial decisions right.

Despite Germany’s clinical elimination of England, we had a controversy with regards to Frank Lampard’s potential equalizer in the first half. Two years ago, I had the great pleasure to interview Ian Blanchard, Head of National Referee Development at the English FA. He had some interesting thoughts about goal line technology and the use of additional referees. Here are two excerpts from that interview:

Goal Line Technology

Since we are discussing innovations in the role of match officials, technology enters the equation. At the 2005 U-17 World Cup in Peru, goal line ball chip technology by adidas was used for the first time. In December 2007, it was used at the World Club Championships in Japan. What is your opinion on developments such as this, along with video replay monitors, similar to ones used in American gridiron football, during the game itself?

Frank Lampard was denied a first half equalizer

Frank Lampard was denied a first half equalizer

“One has to understand the cultural makeup and history of football. At its roots lies the passion of the game, the excitement, and free flow passage of the ball quickly making its way from one end of the field to the other. The commitment of players challenging for the ball, the battle to dominate and keep possession are all attributes of this fantastic game of ours.

Of course when it comes to high profile wrong decisions, when relegation or promotion is at stake, questions are asked whether technology could play a part. In my mind we need to be open to anything that assists the match officials in getting those big, crucial decisions right. Provided of course such technology does not interfere with the fundamentals of our game as described above.

The electronic chip has still to be developed effectively but I do think it has the potential, provided of course that it is of benefit to the referee and aids the referee’s decision making.”

Assistant referee, Mauricio Espinosa

Assistant referee, Mauricio Espinosa

On Using Additional Assistants

How does a referee develop the type of consistency as expressed by Mr. Collina, and what are your impressions about the proposal to add additional assistants and/or another referee on the pitch?

“There is much speculation about referees being consistent; however, I believe this is almost impossible unless you want robots to control games of soccer. However, I do believe referees can be consistent in a game of 90 minutes of football. As an example, if a player commits a tripping offence early in the game and a similar foul is committed later on, players will expect you to deal with the situation in a similar manner. The laws of the game need to be applied in a fair and equitable manner, this is the only way that players will gain respect for the referee.

I am not supportive of additional referees or assistants in order to control a game. Can you imagine the uproar if one referee gives a foul and cautions as opposed to the other referee in the other half just giving a foul? In my opinion this would breed inconsistence and confusion. The same can be said for assistant referees. In one half you may have a very competent official whereas in the other half the assistant is not so good.”

Match official, Jorge Larrionda

Match official, Jorge Larrionda

What do you think?

Do you agree or disagree with Mr. Blanchard on both of these opinions? Do you think that the final outcome would have been any different had Lampard’s goal counted? Should FIFA introduce additional technology (presently, match officials communicate with each other via wireless headsets)?

Please let us know.

Steve Amoia is a freelance writer, editor and translator from Washington, D.C. He writes the World Football Commentaries blog. He has written for AC Cugini Scuola Calcio (Italian soccer school), Football Media, Keeper Skool and Soccerlens.

Ian Blanchard: “We need to be open to anything that assists the match officials in getting those big, crucial decisions right.”” was originally published at Soccerlens.com – Football News.



Interview with Aon’s David Prosperi

acmilan Interview with Aons David Prosperimanchesterunited Interview with Aons David Prosperi

At the very top level, the world of football has undeniably changed. Team performances are determined more by the financial muscle and brand power of the club than scouting networks or managerial talent. Football clubs are global brands, and it stands to reason that they behave – commercially and in sporting terms – as brands.

It’s no surprise to see the likes of Emirates woo Arsenal, Standard Chartered sponsor Liverpool, Samsung back Chelsea or Aon sponsoring Manchester United. As I discussed last week, the benefits are mutual – sponsors get access to global markets (especially Asia) through a different medium and the club gets a valuable source of income plus access to more corporate sponsorship opportunities.

Soccerlens recently had the opportunity to chat with Aon’s VP of Global Public Relations, David Prosperi, and ask him about what the sponsorship means to Aon, how they decided to sponsor Manchester United, and what it means to partner with the biggest football club in the world.

Have a listen to the interview (conducted by SL Podcast co-host Iain Spragg):
Download link (mp3, 8mb, 9 mins)

You can also listen to interviews with Aon Chief Executive Gregory Case and Manchester United’s Commercial Director Richard Arnold talking about the partnership on key103.co.uk.

Make sure you send in your feedback and questions through podcast@soccerlens.com and Clarke and Spragg will feature the best of them in their World Cup Daily podcast.

Photo credit: Eric Sawitoski, Aon Corp.

Interview with Aon’s David Prosperi” was originally published at Soccerlens.com – Football News.



ESPN doubles World Cup coverage, bullish on soccer across the board

championsleague ESPN doubles World Cup coverage, bullish on soccer across the boardacmilan ESPN doubles World Cup coverage, bullish on soccer across the boardarsenal ESPN doubles World Cup coverage, bullish on soccer across the board

ESPN, the U.S. sports broadcasting giant of 5,000 employees, is preparing to launch their coverage of World Cup South Africa 2010, its seventh World Cup and largest operation ever outside of the U.S. The production is twice the scale as the production in Berlin and Munich in 2006 and has 300 full-time staff members dedicated just to the Cup.

As the FIFA rights holder in the U.S., Brazil, and the Indian sub-continent, ESPN will broadcast all 64 matches live and in HD in a month-long extravaganza on ESPN, ESPN 2, and ABC. ESPN Deportes will televise over 50 matches in Portuguese, and ESPN 3D, launching June 11, will air 25 matches in 3D.

To promote live viewership, the games will be available on broadband in 50 million homes on three.com, wireless video, and ESPN Radio will broadcast all 64 matches in English and multi-language formats. ESPN is 80% owned by ABC, an indirect subsidiary of the Walt Disney Company, and 20% by the Hearst Corporation.

ESPN is bullish on soccer in the U.S. and abroad – the men’s and women’s World Cups, EPL, La Liga, Euro, international friendlies, US Soccer, MLS, and is expanding language options. That’s the message ESPN’s top brass delivered to a select group of U.S. and foreign media at their Bristol, Connecticut headquarters at a World Cup preview before the US vs. Czech Republic friendly on May 25. 

Jed Drake, ESPN Senior Vice President & Executive Producer and Scott Guglielmino, Vice President, Programming & Acquisitions, explained how they approached this particular World Cup in emerging South Africa, how they’ll reach the diverse U.S. audience, and where they plan to go with soccer in the future in light of their unprecedented acquisition of global soccer properties over the past year.

Drake visited South Africa six times during the making of the media campaign and came away understanding that ESPN had an enormous responsibility to the developing nation. He launched a plan of dual responsibility – first, to present the world’s largest sporting event at an exceptional level of production and second, to document the people and culture of the host country at this unique point in their history.

To send the right message to the American people, who they consider as two divisions – avid soccer fans and big event fans, ESPN developed a philosophy of “respectful education.” One task would be to engage and inform big event fans about the international game. The other would be to convey to both the big event fan and the avid soccer fan the importance of the sport to South Africa and the impact of an event of this magnitude on this fragile nation riddled with crime, rape, and poverty.

Jed Drake said:

“It’s a far different place than has ever hosted this event and we feel a strong responsibility to these people, particularly in light of the fact that they’ve come out in what would be the blink of an eye in terms of mankind’s time from something so heinous as apartheid.”

Consequently, ESPN devoted an extraordinary amount of resources to document the state of South Africa today and how individuals and traditions emerged from oppression. And through those stories, compiled and produced by top directors, ESPN reveals the recent history of South Africa and builds that content into their coverage of the tournament. Altogether, ESPN will provide over 250 hours of World Cup coverage and 85 of those hours will be non-event coverage.

As in 2006, ESPN collaborated with Bono and the band U2 in their World Cup coverage. ESPN Senior Director of Sports Marketing Seth Ader told me.

“We just believe in their message, not only their music, but their message. When we looked at what had happened to the world in the last four years with wars and what’s happened in the economy and what’s happened in politics, we decided that we needed a bigger message.”

Aware of their diverse audience of mixed heritage and to convey the true international experience, ESPN isn’t wrapping their coverage around the US National Team, although the three group matches with England, Slovenia, and Algeria will get the highest ratings. For each of the 32 teams they developed vignette videos, which began to air on ESPN and SportsCenter 32 days prior to June 11 to engage viewers in the international drama, and included similar information in ESPN the Magazine.

ESPN also hired South African artists to create 32 original pieces of artwork to represent each team. ESPN is banking on authenticity in their coverage to appeal to hard-core soccer supporters and win over general sports fans, and the selection of announcers and analysts reflect that. Martin Tyler, Ian Dark, Adrian Healey, and Derek Rae will provide play-by-play and Efan Ekoku, John Harkes, Ally McCoist, and Robbie Mustoe will offer analysis.

Drake added:

“The growth for our audience will be in the amount of time that hard core soccer fans watch. What’s ratings? Two things – how many people watch for how long. We can really affect for how long, we believe. We believe we can provide a presentation that will keep them watching longer. The second is that casual viewer who is drawn to spectacle and we recognize there is an opportunity there and that too, comes with the presentation and making sure people understand just how enormous this event is.”

Authenticity also drives the choice of announcers in the multi-language formats. Currently, ESPN offers Arabic, Japanese, German, Portuguese, and is working on Mandarin and French. Outside of Portuguese, broadcast on ESPN Deportes, ESPN will use the foreign language calls of the official broadcasters and marry them with the ESPN signal.

Scott Guglielmino, Vice President Programming & Acquisitions said:

“It would be easy for us to actually put people in a booth somewhere here and just have them call whatever that language is, but what we’re trying to do is be authentic across the board. So we believe that what you’re going to want to hear is your homeland call or the call of the actual official broadcaster in that language.”

ESPN will continue to acquire and expand their broadcast of global soccer properties.

Guglielmino added:

“In terms of League play, we’re going to continue with our Premier League agreement, La Liga – the Spanish League is something that we started this past year. We split the overall pact with Goal TV and we’ll continue with that. We’re able to be a bit more aggressive on ESPN and ESPN 2 with Spanish League and that goes against the overall mosaic of sports that we have on ESPN and ESPN 2.

Going back to the notion of live, for us if it’s important enough it’s got to be live, and so trying to make that fit in La Liga perspective is something we constantly work on. But again, on three.com we’ve been loading up on that service with several different leagues like Dutch, German.

We’re also doing quite a bit in the friendly space and with different federations and doing deals directly with them – either friendlies, European Championship, qualifiers, Euro, and we’re certainly looking to continue our relationship with UEFA, the Cups in Euro 2012 and 2016. So all of that is going to continue to ramp up appropriately because again, we’re bullish on it.”

England 206x300 ESPN doubles World Cup coverage, bullish on soccer across the board USWCArt430 225x300 ESPN doubles World Cup coverage, bullish on soccer across the board

images courtesy of ESPN

ESPN doubles World Cup coverage, bullish on soccer across the board” was originally published at Soccerlens.com – Football News.



Interview with Barcelona’s Lander Unzueta


Football Media has covered an interview of FC Barcelona’s Chief Marketing Officer, Lander Unzueta, who talks at length about Barcelona’s unique place in football and how the club is actively working in growing its brand and fanbase (increasing commercial assets) while staying involved in social causes.

It’s a bit dry if you’re not interested in boardroom marketing yarns, but given the cohesion of their public message with their actions off the pitch (and with men like Guardiola leading them on the pitch), it’s no surprise that Barcelona have become such a popular club. Even if you are cynical and classify their social commitments as mere PR work (almost every big club has a focused strategy on helping under-privileged children or other social causes), you have to admit that Barcelona play the social card really, really well.

It helps that they’re winning titles though – and these are good times for F.C. Barcelona. They have just won Spain’s La Liga title, and an incredible six pieces of silverware from the last two seasons alone.

Fans and critics alike are lauding Pep Guardiola’s team as the best ever, with its breathtaking blend of sexy football, individual and team brilliance, and a hunger that is second to none.

All this success gives Barcelona added leverage in promoting their brand to a global audience and competing with the likes of Manchester United, Real Madrid and Bayern Munich for the loyalty (and eventually the money) of hundreds of millions of football fans around the world.

See the Football Media.com article on Lander Unzueta for more, and you can catch the full interview on MeetTheBoss.tv.

Interview with Barcelona’s Lander Unzueta” was originally published at Soccerlens.com – Football News.